How to Hook Your Readers So They Keep Coming Back for More

How many times have you found yourself scrolling endlessly through Instagram, TikTok, or Pinterest? How many TV series have you binge-watched on Netflix? Did you maintain your Duolingo streak today? All these apps use one simple model to keep you hooked to them, and it’s been an immensely successful model in product design and user […]

5 Compelling Headlines that the Top 10% of Authors Make Use of

Why did you click on this article? What exactly caught your eye here? Is it the number “5”? Is it the term “Compelling Headlines”? Is it the “Top 10%”? You see, something in the headline made you click, and that’s what I want to talk to you about. “Don’t judge a book by its cover”,…but […]

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