Think about it. How often have you read a “best-selling” book and thought, “I expected more from this book.”
We tend to confuse best-selling with best-written when they mean different things.
It’s in their names, you know.
Best sellers are simply books that sell the most. They don’t have to have the best quality of writing.
Just find the right publicist, create a catchy title and intriguing headings, and promise to reveal some uncovered secrets, then fill in the gaps.
Oversimplified, I know. But you get my point.
While there are best sellers with fantastic writing, if you, as an aspiring writer, prioritise being a “best-selling author” over being a “great writer”, you’d lose the essence of your writing.
You want to sell? Write first. Sell later.
Join the conversation on Medium.com, published in The Shortform.
